Purina Pro Plan
Consumer Tradeshow Program
 
For the 3 national consumer dog shows, Purina has a tremendous opportunity to generate awareness of, create a preference for, and drive sales of Pro Plan, Purina’s premium brand of dog food.For two years, Live Marketing has helped Purina develop and implement an integrated experiential program to attract and educate consumers about Pro Plan that included:

  • Overall strategic planning and creative development of the program’s strategies and tactics
  • The Pro Plan Show Plan, a booth activity program and hands-on activities within demo areas of the booth
  • An exciting, highly interactive live presentation to communicate Pro Plan’s key message
  • Staffing, including a professional presenter, crowd gatherers and a booth ambassador
  • Training for Purina’s booth staff
Over the last two years, a combined 14,000 people completed the booth activity program. In addition, according to the Assistant Brand Manager at Purina, “The only word I can think of to describe the program is incredible! The booth was crowded at all times, and it was very exciting to witness the ‘buzz’ we created at the shows.”

For more information or to see other examples, contact us!