Over thirty-five years ago, Elaine pioneered the concept of live, professional marketing presentations at tradeshows, creating a new niche and a new industry—live marketing. Since then she has contributed significantly to the growth and development of delivering branding and marketing messages through face-to-face marketing events.

 

Elaine has given over one hundred seminars at dozens of industry events, and served as a speaker to groups such as EXHIBITOR, TSEA, AMA, EDPA and many others. She is a member of the Corporate Event Marketing Association, the Trade Show Exhibitors Association, the International Special Events Society, The Center for Exhibition Industry Research, and the Exhibit Designers & Producers Association. Send her an email at ecohen@livemarketing.com.

Mark Norby is Executive Vice President and Senior Creative Director at Live Marketing. He started his career as an actor, making the transition into tradeshows over twenty years ago working as a writer, producer and corporate spokesperson for Live Marketing. Since that time he’s worked on over 1,500 projects, calling for the creation of a wide range of brand and messaging elements.

 

Mark also conducts seminars for EXHIBITOR learning events, Event Marketer Magazine's conferences, the Trade Show Exhibitors Association, the Healthcare Convention & Exhibitors Association, and the Corporate Event Marketing Association. Get in touch with Mark at mnorby@livemarketing.com.

Richard Norby is Vice President of Creative Services and Senior Creative Director for Live Marketing. He brought his unique blend of creativity, managerial skills, teaching experience and technical expertise to Live Marketing more than sixteen years ago.

Richard nurtures and directs the creative resources of Live Marketing, and is a prime driver in the continued evolution of Live Marketing’s programs. He also conducts seminars for EXHIBITOR learning events, the Trade Show Exhibitors Association, the Healthcare Convention & Exhibitors Association and the Corporate Event Marketing Association. He can be reached at rnorby@livemarketing.com.

Joe D. Lauck is the Vice President of Production and Director, International Programs at Live Marketing, where his responsibilities range from participating in the creative development of proposals and projects, to overseeing all phases of production worldwide. Joe moved to his current position over nine years ago after spending thirteen years on the tradeshow floor as a presenter, director and producer.

Joe is also a member of the Exhibit Designers and Producers Association, and actively participates in the association throughout the year. Send Joe an email at jlauck@livemarketing.com.

Kristin has been responsible for building awareness and recognition for the Live Marketing brand for over five years. She oversees the strategy, development and measurement of marketing programs for their events, advertising, public relations, speaking engagements, brand-building sales tools, collateral materials, and the corporate web site. She also consults with client account teams, helping develop strategies and tactics for a variety of event programs.

Kristin is also a member of the EXHIBITOR Exhibits Advisory Board. Drop her an email at kveach@livemarketing.com.

For over seven years, Stuart has functioned as Live Marketing's Controller. He oversees all aspects of accounting, human resources and risk management, handling any questions related to invoicing and payment. In addition, he reviews the financial components of all of Live Marketing’s work, seeking ways to meet and exceed our clients’ job performance. Reach him at spopowcer@livemarketing.com.

Patti has been with Live Marketing for almost twenty years, and before becoming Vice President of Sales, she served as a Senior Director of Accounts for twelve years. She has managed over seventy client accounts for Live Marketing, helping her clients develop, plan and implement hundreds of projects, including overseeing several large, multi-million dollar projects.

She also supports the tradeshow/event industry through involvement and speaking engagements with EXHIBITOR learning events, and the Corporate Event Marketing Association. Send her an email at pgoldenberg@livemarketing.com.

Bringing twenty years of sales and marketing experience to her clients’ programs, Jean helps develop, manage, and oversee event marketing strategies that include C-level customer events, technical seminars, truck tours, road shows, sales meetings, and integrated tradeshow programs.

Her expertise helps clients focus on objectives, such as generating revenue, while providing measurement for future decisions. Jean also continues to support the tradeshow/event industry through involvement and speaking engagements with EXHIBITOR learning events, the Corporate Event Marketing Association (CEMA) and the Healthcare Convention & Exhibitors Association (HCEA). Jean can be reached at jhoward@livemarketing.com.

Cathy has been with Live Marketing for over ten years. During this time, she has managed over forty client accounts, and assists her clients in developing, planning and implementing numerous programs for tradeshows, events and sales meetings—winning awards and client accolades for both domestic and international markets. She also contributes to and supports the tradeshow/event industry through her involvement with EXHIBITOR learning events, the Healthcare Convention & Exhibitors Association (HCEA), and the Medical Marketing Association (MMA). Email Cathy at cbeckman@livemarketing.com.

Rick has been a member of the Live Marketing Account Director team for almost eight years, assisting his clients in developing, planning and implementing numerous programs for tradeshows, events and sales meetings. Prior to joining the sales team, Rick was one of Live Marketing’s premier presenters, traveling around the world for client programs.

Rick is also the Director of Training Programs, developing and conducting highly successful training workshops for many of Live Marketing’s clients. He is also involved with the Healthcare Convention & Exhibitors Association (HCEA) and the Trade Show Exhibitors Association (TSEA). Get in touch with Rick at rgrubbs@livemarketing.com.

As a Live Marketing Account Director team member for over ten years, Deanna brings both agency and brand-side experience in marketing communications, sales, public relations, and product marketing to her clients' programs. Deanna draws upon her experience to help her clients strategize all aspects of their marketing programs--from event-related advertising and off-site events, to on-site activities and measuring the program's success.

Deanna supports the tradeshow/event industry through her involvement with the Medical Marketing Association (MMA) and the Business Marketing Associations (BMA). She has also served as a conference speaker at EXHIBITOR. Send Deanna an email at dnord@livemarketing.com.