HP
Booth Tours
 
HP wanted to showcase the breadth and depth of their offerings to attendees at a variety of small and large shows, as well as their largest technical training event.

Live Marketing worked with HP to develop a guided booth tour program that includes:

  • Consultation, and strategic and creative development, design and flow for the booth tours, which range from four to over twenty demo stops
  • Scripting for the tours, which vary from 10-20 minutes in length
  • Staffing, including professional tour guides who led each tour, crowd gatherers and an on-site director
  • Customized exhibit staff training for over 200 HP booth staff
The tours have been a resounding success! Attendee surveys have shown that the tours are a valuable use of attendees’ time, and provide an easy way to see HP’s comprehensive solutions.

For more information or to see other examples, contact us!